THE LOWDOWN ON HYALURONIC ACID (WHAT IS IT? AND HOW DOES IT WORK?)

We sink this moisturizing stuff into our skin daily, and so should you.

What is it?

Hyaluronic acid—quite a mouthful, isn’t it? Well, technically, it’s a glycosaminoglycan, a sugar molecule that occurs naturally in the skin. On top of working like a sponge to help attract and lock in moisture, it forms a protective skin barrier, and keeps connective tissue lubricated for healthy function and regeneration. This also supports collagen and elastin production, which forms the structure of our skin that keeps it firm and lifted. Basically, hyaluronic acid (HA) is vital for awesome skin, inside and out. 

Why you need it?

See the thing with naturally occurring hyaluronic acid is that it also decreases naturally over time. Aging alone slows down the production of it, then comes exposure to damaging UV rays, pollution, stress and harsh weather, and before you know it, it’s premature aging city. Those with underlying skin conditions from the get go, too, will potentially need HA even earlier to help rebalance and rebuild structure and a protective moisture barrier. This is why you need hyaluronic acid for good, healthy skin—like a well-oiled machine. 

How to use it?

Topical replenishment is key—across your skin, from head to toe. It is non-irritating and suitable for all skin types, with a lightweight watery nature that allows it to penetrate easily to deliver and retain loads of moisture deep within the skin. This is why so much skin and body care contain serious doses of hyaluronic acid, like our Resting Beach Face and Oh My Bod!, both of which provide skin-strengthening and nourishing benefits on top of effective sun protection. By using such SPF formulas that also boost moisture levels, you add on functions that improve overall cellular renewal, and that in turn generates stronger skin with better texture, radiance and suppleness. 

Who can benefit from this?

Anyone and everyone can benefit from hyaluronic acid. Whether it’s premature aging or rough texture you’re worried about; have skin concerns like dehydration or eczema; or simply want a fresh boost of radiance, hyaluronic acid gets the job done. It draws refreshing moisture to skin, is 100 percent alcohol free and non-comedogenic, making it a safe, comforting, hydrating powerhouse for all.

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