It’s simple, really: we strive to create better basics that are good for people & the planet. But we’re also the first to admit that the road to being a responsible brand is a bumpy one. The good news? We love a challenge and won’t stop innovating & improving as we become even better humans. AKA, everyday humans.
Scroll to see what we currently do.
We Say No To Nasties
Not to flex, but we’ve formulated our products with standards beyond what is legally required in the US. OK, so we flexed a little. But if you ask us, there are some ingredients that just don’t belong in products, or on skin. For starters, we’ll never use parabens, sulfates, phthalates, mineral oils, artificial colors, and synthetic fragrances. Oxybenzone, octinoxate and PABA sunscreen chemicals are also out. In fact, the only things ‘in’ are clinically-tested, safe and skin-loving ingredients.
We Think Of The Planet, Too
And we're pretty sure you do, too. Look. We know there’s a long way to go, but it’s a trip we’re willing to take (and we’ve packed snacks, just in case). Right now, we’re proud of how far we’ve come and where we’re at. We experiment with packaging that's better for our world, and explore ingredients that are better for the animals that live here. Basically, we try to help you make easy, eco-friendly choices in your everyday life.
We Never, Ever Test On Animals
We’ve never met a bunny we didn’t like. We like them fluffy and happy, not sad or scared. That’s why we only source from accredited manufacturers and suppliers that strictly do not test on animals. Instead, we test on everyday humans. *waves*