Hey! We're Everyday Humans. Just like you.

While we haven’t figured everything out (yet), one thing we’re seriously good at is taking better care of ourselves through suncare, skincare and body basics - and trying to be friendlier to the planet, while we're at it. Best of all, we're helping you to do the same.

Better Basics - Cruelty Free - Recyclable Packaging Better Basics - Cruelty Free - Recyclable Packaging Better Basics - Cruelty Free - Recyclable Packaging

Better Basics

Because isn’t it time? We’re here to zhoosh up your everyday routine with better body basics, skincare, and suncare. Trade gluey formulas, boring drugstore branding, and earth-trashing bottles for stuff you’ll actually want to put on your face. And in your cabinet.

Better Standards

OK, so we make stuff. But, we make stuff the way it should be made. Our formulas are clinically-tested, our products are effective, and we’re working on being as sustainable as possible. We’re getting better every day. Even on the worst ones.