CRUELTY FREE - RECYCLABLE PACKAGING - PLANET FRIENDLY - CRUELTY FREE - RECYCLABLE PACKAGING - PLANET FRIENDLY - CRUELTY FREE - RECYCLABLE PACKAGING - PLANET FRIENDLY -

Conscious Humans

It’s simple, really: We are a conscious company that strives to be better for humans & the planet, but we’re also the first to admit that the road to being responsible is a bumpy one. The good news? We love a challenge and won’t stop innovating & improving.

Scroll to see what we currently do. 

We Say No To Nasties

Not to flex, but we’ve formulated our products with standards beyond what is legally required in the US. OK, so we flexed a little.

But if you ask us, there are some ingredients that just don’t belong in products, or on skin.

For starters, we’ll never use parabens, sulfates, phthalates, mineral oils, artificial colors, and synthetic fragrances. Oxybenzone, octinoxate and PABA sunscreen chemicals are also out. What's ‘in’ are clinically-tested and skin-loving ingredients that are reliable and safe. 

We Are Planet Friendly

We know there’s a long way to go, but it’s a trip we’re willing to take.

To start, we’ve teamed up with 1% For The Planet, a nonprofit organization dedicated to partnering with brands who are committed to smart environmental giving.

Every decision we make impacts the environment and our eco-friendly ethos starts with our packaging. We use tubes that are recyclable or made of PCR recycled plastic, bottles that are biodegradable, paper that is FSC certified and polybags that won't leave traces of microplastics.

We respect the world’s limited natural resources, so we're making sustainable choices that reduces our carbon footprint and leave earth in a better place. 

We choose to work with manufacturers who are also committed to sustainability. Solar powered plants, energy efficient practices and ethically sourced ingredients that are good for you and the planet.

We Never Test On Animals

We’ve never met a bunny we didn’t like. We like them fluffy and happy, not sad or scared. That’s why we only source from accredited manufacturers and suppliers that strictly do not test on animals and are PETA certified cruelty-free. Instead, we test on everyday humans. *waves*

Ready to shop responsibly? 

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