better humans
For Your Future Self
Get this, aging is human. We make lifestyle mistakes (and that's ok!), but if there's one thing we wish we could've figured out earlier? Prevention, is hands down, always better than cure.
And we're here for that. We want to help take better care of yourself by creating protection you actually want to wear, and try to be friendlier to the planet while we're at it.


Better basics
Simplified Skincare
Because isn’t it time? We’re here to zhoosh up your everyday routine, starting with SPF. Trade gluey formulas, boring drugstore branding, and earth-trashing bottles for seriously comfy protection you’ll actually want to put on your face, body, and in your cabinet.
better standards
For You & The Planet
OK, so we make stuff. But, we're here to make stuff the way we believe it should be made. Our formulas are clinically tested, our products are inclusive, our pricing is fair and we’re working on being as sustainable as possible.
