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“Hyaluronic acid.” Quite a mouthful, isn’t it? Although it might be tricky to pronounce, it’s undoubtedly one of the most popular skincare ingredients of the decade — often found in serums, sheet masks, moisturizers, and more. But what is hyaluronic acid (HA)? And why is it such a holy grail ingredient? 

What is hyaluronic acid? 

First things first, it’s a molecule that naturally occurs in skin. But what does hyaluronic acid do? It works like a sponge to help attract and lock in hydration, making it an excellent moisturizer. On top of this, it forms a protective skin barrier, and keeps connective tissue lubricated for healthy function and regeneration. In turn, it also supports collagen and elastin production, which forms the structure of our skin that keeps it firm and lifted. Yep, hyaluronic acid is the multi-talented, do-it-all star of the skincare world. 

What is hyaluronic acid good for?

See, the thing with naturally occurring hyaluronic acid is that it also decreases naturally over time as we age. However, factors like exposure to UV rays, pollution, stress, and harsh weather can speed up premature aging even more. Fortunately, hyaluronic acid benefits range from rebalancing your skin, to restoring a protective moisture barrier. This is why you need hyaluronic acid to keep skin healthy and functioning like a well-oiled machine. 

How do you use hyaluronic acid?

Topical replenishment is key—across your skin, from head to toe. It is non-irritating and suitable for all skin types, with a lightweight watery nature that allows it to penetrate easily to deliver and retain loads of moisture deep within the skin. This is why so much skin and body care contain serious doses of hyaluronic acid, like our Resting Beach Face and Oh My Bod!—both of which provide skin-strengthening and nourishing benefits on top of effective sun protection. By using daily sunscreen that also boosts moisture levels, you also improve overall cellular renewal. In turn, it generates stronger skin with better texture, radiance, and suppleness. 

Who can use hyaluronic acid?

Anyone and everyone can benefit from hyaluronic acid. Whether it’s premature aging or rough texture you’re worried about; have skin concerns like dehydration or eczema; or simply want a fresh boost of radiance, hyaluronic acid gets the job done. It draws refreshing moisture to skin, is 100 percent alcohol free and non-comedogenic, making it a safe, comforting, hydrating powerhouse for all.

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